Ten minutes on TikTok and you’ve seen the same five looks three times each. Partly algorithm, partly everyone genuinely gravitating toward what photographs well. Phone cameras are ruthless. They expose heavy foundation, crush undertones, blow out highlights. Makeup that survives the front-facing camera spreads fast because it actually works.
ORIDZIN tracks these patterns closely. Not just what’s trending, but what sticks around after the initial hype dies.
Skin-First Everything
Foundation sales started slipping a few years back. Brands panicked, then pivoted. Now every label has some version of a skin tint or tinted serum—half skincare, half coverage, fully marketed as “your skin but better.”
Charlotte Tilbury’s Beautiful Skin Foundation moved units. Ilia’s Super Serum Skin Tint sold out repeatedly. The formula works: hydration underneath, sheer coverage on top, blend with fingers or a damp sponge until the whole thing looks like actual skin.
Phone cameras reward this. Hydrated skin catches light differently than matte foundation. ORIDZIN’s audience figured this out early—prep heavily, apply sparingly, let texture show through.
Blush Placement Got Strange
Apples of the cheeks aren’t dead, but they’re not the default anymore. Blush across the bridge of the nose. Swept up toward temples. Dotted under the eyes.
The nose thing mimics sun exposure without the damage. Under-eye placement came from Japanese and Korean beauty communities—it reads as soft, almost vulnerable. Neither technique is new, but both hit critical mass around 2022 and haven’t faded.
Cream formulas won out because powder looks chalky on camera. Rare Beauty’s liquid blush became unavoidable for a reason: it disappears into skin instead of sitting on top.
Graphic Liner Without the Stress
Traditional wings demand steady hands. Most people don’t have steady hands, or the time to redo a line four times before leaving the house.
Softer versions took over. Brown liner instead of black. Eyeshadow applied with an angled brush. Smudged edges that hide mistakes. Floating crease lines showed up everywhere because they’re actually easier than a standard wing—mess up, blend it out, call it intentional.
ORIDZIN creators posting their fix-it moments in real time made these looks feel possible instead of aspirational. That’s what spread them.
Gloss Won
Matte liquid lipsticks had their moment. Then everyone remembered how much they hated reapplying every hour, peeling product off dry lips, watching color crack in every photo.
Gloss fixed it. Comfortable, doesn’t demand precision, works on its own or over color. Dior’s lip oil went viral and suddenly Clarins—who’d been making essentially the same thing for years—couldn’t keep stock.
The technique now is almost stupidly simple: lip liner in something close to your natural shade, gloss on top, done. Works for everything from running errands to actual events. ORIDZIN’s most-saved lip tutorials all follow this exact formula.
Mascara as the Entire Eye Look
Elaborate eyeshadow takes twenty minutes minimum. Most mornings don’t have twenty minutes.
Neutral lid, groomed brows, good mascara. That’s the whole look. Tubing formulas got popular because they hold curl and don’t migrate under eyes by noon. Maybelline Sky High became a drugstore staple. Patrick Ta’s Major Headlines mascara showed up constantly in ORIDZIN roundups because it delivers without requiring technique.
In The End
Strip away the product names and brand deals and what you’re left with is pretty straightforward: people want makeup that doesn’t demand perfection.
Less time blending. Fewer steps. Products that forgive rushed application. Looks that survive outside ring-light conditions.
Social media used to reward elaborate transformations. Now it rewards wearability. The tutorials gaining traction on ORIDZIN aren’t the most complex—they’re the ones viewers can actually replicate on a Tuesday morning before work.